The beverage will be served permanently at KFC locations nationwide.Ĭontact Ben Tobin at or follow on Twitter strong local journalism by subscribing today. KFC and Taco Bell are both subsidiaries of Yum Brands, a Louisville-based fast food company.
This marks the second time that Mountain Dew has partnered with a quick-service restaurant - the first time being with Taco Bell to provide the "Baja Blast" drink, starting nearly 15 years ago. Sweet Lightning is the first exclusive beverage to be offered at KFC, according to the release. Set to arrive on July 1, MTN DEW Sweet Lightning is billed as 'the first exclusive beverage to be offered at KFC' and only the second time the Dew has partnered with a fast food company, 'the.
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Mountain Dew responded with interchanging emojis of a drink with a straw and two hands shaking one another.Īfter a series of back-and-forth tweets, KFC tweeted, "This pre-planned social media interaction went off without a hitch! Brought to you by Sweet Lighting, only available at KFC." KFC initiated the interaction by tweeting emojis of drumsticks at Mountain Dew. To raise awareness of the drink, Mountain Dew created a new pitchman named Sweet, a Southern and yellow-suit wearing gentleman who is "smooth and lighting-fast enough to become a mainstay at KFC," according to the release.īefore the official announcement Tuesday, KFC and Mountain Dew hinted at the release of Sweet Lighting Monday on Twitter. "And like our world-famous fried chicken, Sweet Lightning will keep fans coming back for more." "With the addition of Sweet Lightning, we now have a drink that is as unique to KFC as the Colonel's secret blend of 11 herbs and spices," Andrea Zahumensky, chief marketing officer of KFC U.S., said in a statement. The refreshment contains "a punch of peach and a touch of honey flavors" and will "brighten up each and every one" of customers' taste buds, according to a press release. The companies announced Tuesday morning that they are teaming up to provide "Sweet Lightning," a beverage that will be available exclusively at KFC restaurants nationwide by July 1. The taste is strong in Peach at first then the lime dials back the taste of honey to a minimum before a peach like aftertaste Ill give it a 8.5/10. MTN Dew’s Sweet Lightning will be on permanent pour at KFC locations nationwide.KFC's new partnership with Mountain Dew is nothing short of sweet. “And like our world-famous fried chicken, Sweet Lightning will keep fans coming back for more.” “With the addition of Sweet Lightning, we now have a drink that is as unique to KFC as the Colonel’s secret blend of 11 herbs and spices,” says Andrea Zahumensky, chief marketing officer, KFC U.S. Original Recipe is a KFC brand staple, and the innovation experts for each brand wanted to create a beverage that is as unique as the fried chicken it was created to complement. Sweet Lightning was developed in partnership with the food and beverage innovation experts at KFC and MTN DEW to create the perfect pairing for KFC’s Original Recipe fried chicken.
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“To come together on an exclusive product – Sweet Lightning – is a thrill, and we look forward to delighting our customers’ taste buds and pushing the envelope on creativity.” Quality Free shippingFabonre brand honey dew hand cream peach compote perfume hand skin care 50ml MT-006 with free worldwide shipping on AliExpress Mobile. “Like KFC, MTN DEW is inspired by bold ideas and flavors, making this an authentic relationship from the start,” says Nicole Portwood, vice president of marketing, MTN DEW. For DEW, this is only the second time the brand has partnered with a quick-service restaurant-the first being the hugely successful Baja Blast which debuted at KFC’s sister restaurant, Taco Bell, nearly a decade-and-a-half ago. MTN DEW Sweet Lightning is the first exclusive beverage to be offered at KFC.
The Colonel and Sweet shook on it, agreeing that Sweet Lightning would not be served in any other restaurant, and one sweet deal was struck. How did it go down? With a “glass is always full” swagger, Sweet strolls into Colonel Sanders’ office with his Southern charm and wins him over quicker than a bolt of lightning could strike. He’s the MTN DEW pitchman who is sweet, smooth and lightning-fast enough to become a mainstay at KFC, where the food is finger lickin' good. Available exclusively at KFC restaurants nationwide by July 1, DEW is fixin’ up a true-to-its-roots soda that will brighten each and every one of your taste buds. DEW charged with Natural & Artificial Sweet Peach & Smooth Honey. Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, a refreshment lit up with a punch of peach and a touch of honey flavors.
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